This question needs to be addressed by dmarwah
Hello I have 6 question again just like last time and will be posting it in pairs of 2
5-6 sentences just like last time
1.Procter & Gamble (P&G) P&G was the first to see and value the ‘house wife’ market segment in the 1950s …
They then created the ‘Soap Opera’ to deliver their marketing messages to that highly lucrative market.
They produced, directed, and fully sponsored numerous programs simultaneously on a national level.
To me, this move gave P&G the strength it needed to remain at the top of the industry.
What else do you do you attribute to P&G’s success and its ability to continually grow its business?
2.
feel both companies are tough competitors, and are constantly attempting to out-maneuver each other.
During the recent decade, I feel the “Pepsi Generation” and the “Have a Coke and a Smile” slogans and associated strategies
have been quite successful in attracting new customers.
What are some of the slogans, strategies, and competitive philosophies you’ve personally witnessed?
