Mod 3 background
Here is an e-text reading assignment that provides a good overview of the materials presented in this module:
Subba, R. (2009). Strategic Management [Including Skill Development]. Himalaya Publishing House. Retrieved as e-book from Trident University’s online library. Pp. 77 – 118.
Please open the Trident University .trident.edu/content/enforced/71758-MGT499-JAN2016FT-3/Trident%20University%20IBISWorld%20Overview.pdf?_&d2lSessionVal=iOO3PEXB6QpbIeW8LW6CKpDug&ou=71758″>IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “Cable” in the search window. You will then see a list of links that will lead you to detailed industry specific report. Please click on Cable Providers in the U.S.
Also take some time to look at what’s going on in related industries.
Here are some additional background readings on strategic planning and strategy formulation.
Collins, M. K., & Winrow, B. (2010). Porter’s generic strategies as applied toward e-tailers post-leegin. The Journal of Product and Brand Management, 19(4), 306-311. doi:.doi.org/10.1108/10610421011059621″>http://dx.doi.org/10.1108/
Ormanidhi, O., & Stringa, O. (2008). Porter’s model of generic competitive strategies. Business Economics, 43(3), 55-64. Retrieved from Trident University International library.
Collins, J. M. (2013). Strategic planning. Printing Industries of America, the Magazine, 5(2), 4-6. Retrieved from Trident University International library.
Chaneta, I. (2014). STRATEGIC MARKETING PLANNING. International Journal of Marketing and Technology, 4(2), 71-78. Retrieved from Trident University International library.
Kukreja, D. (2013). STRATEGIC PLANNING: A ROADMAP TO SUCCESS. Ivey Business Journal Online, , 1. Retrieved from Trident University International library.
Murray, J. (2013). Strategic planning missing its mark. Bottom Line, 29(14), 13-13,17. Retrieved from Trident University International library.
Salvador, V. L. (2005). Competitive advantage and strategy formulation: The key role of dynamic capabilities. Management Decision, 43(5), 661-669. Retrieved from Trident University International library.
Module 3 – Case
STRATEGIC PLANNING & STRATEGY FORMULATION
Case Assignment
In this case assignment, consider some key strategies recently implemented by Dish in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track. Make recommendations that you believe would help Dish to gain market share (that is, hypothetically formulate what you think would be useful strategies for Dish to consider). Also comment regarding whether you believe Dish operates in a socially responsible manner and whether their CSR record helps or hinders their success.
Assignment Expectations
Your case assignment should be a minimum of 4 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.
Module 3 – SLP
STRATEGIC PLANNING & STRATEGY FORMULATION
Current Event Blog 3
For this SLP submission you will be asked to submit your third blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).
Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent.
For your third SLP discuss the importance of the strategy formulation and planning phase. Identify one recent article that identifies a recent major strategic effort on the part of an organization. What would you have recommended if you were sitting at the strategy planning table? Examples of such an effort might include mergers, buy-outs, sell-offs, introduction of innovative products, strategic marketing campaigns …and the like.
Discuss to what extent you believe this effort will succeed given the organization’s external environment. What is the take-away for your reading audience? That is, what strategic planning lessons can be learned from the situation you highlighted in your blog entry?
SLP Assignment Expectations
Your SLP assignment should be a minimum of 2 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.
