Module 2 – Case
ENVIRONMENTAL ASSESSMENT
Case Assignment
In this assignment you will be asked to once again consider Dish in responding to the following two requirements:
Why is it best for large organizations like Dish to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Dish-related examples to support your arguments.
Second, describe how the information obtained from the organization’s macro-level external analysis might be used by an organization like Dish in performing their SWOT analysis.
In short, what should an organization like Dish be doing to analyze the external environment at the macro-level and how does that overlap with the organization’s micro-level analysis efforts? Make sure you provide well-reasoned and well supported arguments.
Assignment Expectations
Your case assignment should be a minimum of 4 pages in length.
Module 2 – SLP
ENVIRONMENTAL ASSESSMENT
Current Event Blog 2
For this SLP submission you will be asked to submit your second blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major regional or national news source like the NY Times, Business Week, etc.).
Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the current event article(s) serving as the main focus of your paper must be recent.
For your second SLP submission, describe why environmental analysis is important and find two recent articles that demonstrate how one or two organizations have reacted to a turbulent or competitive environment in a fashion which indicates they have leveraged their strengths, overcome weaknesses, taken advantage of opportunities, or successfully faced threats to maintain a competitive edge. What is/are the lesson(s) to be learned that you want your blog readers to take away from your analysis?
SLP Assignment Expectations
Your SLP assignment should be a minimum of 3 pages in length.
Module 2 – Background
ENVIRONMENTAL ASSESSMENT
Here is an e-text reading assignment that provides a good overview of the materials presented in this module:
Subba, R. (2009). Strategic Management [Including Skill Development]. Himalaya Publishing House. Retrieved as e-book from Trident University’s online library. Pp. 52 – 76.
Please open the Trident University .trident.edu/content/enforced/71758-MGT499-JAN2016FT-3/Trident%20University%20IBISWorld%20Overview.pdf?_&d2lSessionVal=KYiWSP3MtbapU82CqTgNSAKcs&ou=71758″>IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “Cable” in the search window. You will then see a list of links that will lead you to detailed industry specific report. Please click on Cable Providers in the U.S.
Also take some time to look at what’s going on in related industries.
Here are some additional background readings related to macro-level environmental assessment:
Allio, R. J., & Fahey, L. (2012). Joan magretta: What executives can learn from revisiting Michael Porter. Strategy & Leadership, 40(2), 5-10. Retrieved from Trident University International library.
Dobbs, M. E. (2012). Porter’s five forces in practice: Templates for firm and case analysis. Competition Forum, 10(1), 22-33. Retrieved from Trident University International library.
Eskildson, L. E. (2010, Apr 08). 5* Michael Porter’s five competitive forces (4/2010). McClatchy – Tribune Business News. Retrieved from Trident University International library.
Mind tools (n.d.). PEST Analysis: Identifying “Big Picture” Opportunities and Threats. Retrieved from: .mindtools.com/pages/article/newTMC_09.htm”>http://www.mindtools.
Here are some additional readings related to micro-level environmental assessment:
Agarwal, R., Grassl, W., & Pahl, J. (2012). Meta-SWOT: Introducing a new strategic planning tool. The Journal of Business Strategy, 33(2), 12-21. Retrieved from Trident University International library.
Coman, A., & Ronen, B. (2009). Focused SWOT: diagnosing critical strengths and weaknesses. International Journal Of Production Research, 47(20), 5677-5689. Retrieved from Trident University International library.
Crilly, D. (2012). STAKEHOLDERS: THREAT OR OPPORTUNITY. Business Strategy Review, 23(4), 59-61. Retrieved from Trident University International library.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? Journal of Strategy and Management, 3(3), 215-251. Retrieved from Trident University International library.
You may also refer to the news article readings in Module 1 that provide background regarding the competitive environment faced by Comcast.
