HI5004 Marketing Management
Group Assignment Guidelines
Written Report 20 marks Presentation
10 marks
Words limit 3000
·
Choose an
organization form the following Industries:
–
Australian wool
industry
–
Business schools
in Australia
–
HSBC
–
Organic food
–
Health and
fitness industry
–
Research industry
(example CSIRO)
–
Any non profit
organization like Red cross or Salvation army
·
This assignment is in report form with the following
headings:
–
Executive summary
–
Clear and concise
target market, segments and positioning (includes positioning mapping) followed
by the company
–
Comments on both
Micro and Macro environmental forces affecting the company
–
Brief analysis of
consumer perceptions and behaviour about the brand/company
–
Marketing Mix
(brief discussion)
–
A recommendations
for improvements to the organisations marketing efforts.
·
References
Harvard style
·
Research at least
3 to 4 academic articles on the topic
·
To do well groups
need to do a quality research and follow the structure with application of marketing
concepts.
·
For
presentations, students need to be in the class at 9am on Mon even if you are
presenting later in the session so the class is not disrupted. There is a
danger of loosing 10% if you do not follow the guidelines.
Marking Criteria for Group Assignment
Students Please Note: Each group member must participate equally in the
preparation, presentation, and group report writing and ensuing seminar
discussion.
Marking Criteria for Group Assignment –
Written Report
|
Assessment Criteria for Written Report |
Maximum |
Scored |
|
Clear and concise explanation of the Comprehensive analysis of all |
8 |
|
|
Demonstrated understanding, logic and reasoning evidenced in report. Demonstrated understanding of the theory discussed during lectures. |
6 |
|
|
Application of theories/concepts to industry/real products/services. |
3 |
|
|
Style, structure, spelling, grammar, punctuation, referencing |
3 |
|
|
Total |
20 |
|
Marking
Criteria for Oral Presentation
Presentations will be held during the
lecture period on Week 9 and 10. 10 minutes duration is permitted including any
ensuing class discussion. Every student must take part in the presentation.
|
Assessment Criteria for Presentation |
Maximum |
Scored |
|
Impact: Was it an engaging presentation? Did the presenters connect with the |
3 |
|
|
Content: The presentation is not the report. The presentation |
3 |
|
|
Clarity and overall impression of excellence (visual aids used etc) |
2 |
|
|
Adherence to time |
2 |
|
|
Total |
10 |
|
Important note for experts
All these guide lines should be followed while
preparing this assignment. This assignment needs a Harvard style
referencing. Research needs to be made
on at least 3 to 4 academic articles on the topic. And you will need to provide
me that article source. I need that article source as well.
It needs to be of minimum 3000 words.
And also as this assignment is categorised into two parts:
Written report and
Presentation
I will need 8 power point slides for the presentation
as well.
