Use the APA formatted MS
Word document template as the starting point for writing a 10- page paper (not
including Title or References page).
Dell IncValue Chain Analysis
The main purpose of this assignment is for you to identify
and analyze elements of the value chain and demonstrate your understanding of
how they must interact to create value for the organization. The intent is for you to review the present,
or relatively recent value chain of the company you chose in the Unit 2 Value
Chain Analysis Discussion. Be sure to consider that the past reputation of a
company may not be true today. In this first paragraph,
introduce the purpose of this paper.
This first paragraph is an introduction … and when we use APA we do not
add a section header called introduction as it is assumed that the first
paragraph after the main header is
the introduction. This paper should be
at least ten pages but not more than twelve pages, not including the title and
reference page. It is important to be
thorough and succinct when addressing all of the assignment’s requirements.
Demand
Chain Analysis
Here, in
this section, you will analyze the demand chain … this first portion will be an
overview then you will use the following three subsections to review the demand
chain in more depth. You care about details to demonstrate your clear
understanding of each of these important aspects of the demand chain.
Identification of
Customer, Market, Wants and Needs
Describe and be specific!
Market Opportunity
Analysis
Describe and be specific!
Identification and Analysis of Value Drivers
Describe and be specific!
Value
Proposition
Identify
the value proposition from two perspectives … this first portion will be an
overview then you will use the following two subsections to review the value
proposition in more depth. The more specific detail, example and analysis you
offer, the better will be the perception of your understanding of the Value
Proposition’s role in a successful Value Chain.
Value Proposition as related to Demand Chain
Describe and be specific!
Value Proposition as related to Supply Chain
Describe and be specific!
Supply
Chain Analysis
Analyze the
supply chain … this first portion will be an overview then you will use the
following three subsections to review the supply chain in more depth.
Value Production and Coordination
Describe and be specific!
Value Delivery
Describe and be specific!
Value Servicing
Describe and be specific!
Enterprise
Value
Analyze the
enterprise value … this first portion will be an overview then you will use the
following three subsections to review the enterprise value in more depth. Be detailed!
Use examples! Cite references!
Industry Drivers
Describe and be specific!
Competitive Advantage
Describe and be specific!
Customer Delight
Describe and be specific!
Conclusion
Recap the value chain analysis completed in the paper. No new
information should appear in this section.
References
Be sure to apply
and cite at least six supportive resources; from our textbook plus five
additional relevant and respected references
Walters, D., & Rainbird, M. (2007). Strategic operations management: A value
chain approach.New York:Palgrave
Macmillan.
