Consider the acquisition strategy of
one of these two firms in the retail food industry: Whole Foods and SuperValu.
In a 5-6-page paper, answer questions 1-4 of the LASA paper outline in Doc
Sharing. In addition, classify the market of each firm as:
- Emerging
- Rapid-growth
- Mature/slow-growth
- Stagnant/declining
- High-velocity/turbulent
- Fragmented
Describe the acquisition history of
the firm considering the context of the market situation in its segment of the
industry.
Questions
1.
Identify the
company and their product(s)/service(s) you will focus on in this paper (if
relevant) and give a half page description of the each.
2. Using the tools you’ve learned in class, do an environmental
scan of the industry in which this company operates. Your scan should include a discussion of the
market situation and structure of this industry and all change agents relevant
to the industry and firm, including but not limited to major indicators of the
economy, societal/demographic trends, technological trends, and legal/regulatory
issues.
3.
Using the Five Forces and your
other analytical tools, use critical thinking skills to discuss the impact of
the change agents identified in #2 on market situation, structure, and
competitiveness of this industry
4.
Using the tools
learned in class, identify the generic strategies used by the firm for the
products/services you identified in #1.
Critically discuss the impact of the change agents identified in #2 on all generic strategies you’ve
identified. If your firm employs a
differentiated strategy, discuss the points of differentiation and explain why
they are or are not competitively sustainable.
Defend or challenge the alignment of the current generic strategies with
the new environment. This section should
include an analysis of competitors and price for your identified
product(s)/services(s).
