HI6006
Competitive Strategy Tri1 2014
Group Assignment Guidelines
Written document:
A short report
Marks: 20
Report Due: Week
11
Words limit:
2500
·
Choose a global business form the following :
–
Milk
industry (in Australia and New Zealand)
–
Car
industry (especially Peugeot in China)
–
On
line retailing especially Alibaba vs Amazon
–
Container
shipping – Maersk)
–
Woolworths
and Coles operating overseas markets
–
Organic
food company trying to expand in international market
–
Health
and fitness company
–
Any
small to medium size company in Australia which is trying to expand
Note: You need to
discuss your choice with your lecturer before you start your assignment.
·
Discussion on theory maximum 20%
·
This assignment is in report form with the
following headings:
–
Executive
summary
–
Apply
“AAA” framework which includes Adaptation, Aggregation and Arbitrage
–
Porters
3 generic strategies (cost leadership, differentiation, focus and Hybrid)
–
Diversification
and Integration
–
Competitive
advantage
–
Absolute
advantage
–
Your
comments or any recommendations
·
References
Harvard style
·
Every
member needs to bring at least 2 articles which the group would use and add
that articles with your report with reference page. There is no need to submit
the articles on BB.
·
Students
need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
·
To do
well groups need to do a quality research and apply the above concepts from the
subject.
