Read the article Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004) ‘Return on investment implications for pharmaceutical promotional expenditures: the role of marketing-mix interactions’,Journal of Marketing, 68 (4), pp. 90–105.
In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
Discuss three potential problems facing a United States pharmaceutical manufacturer who decides to advertise in Europe. Are these problems different from those the manufacturer would encounter when advertising in Asia?
1.The assignment should have an introduction and conclusion.
2.Your answer should include three citations or more.
3. Your citations should be as per the Harvard Referencing System.
4. Provide specific examples from the real world to support your argument.
5. 500 words
Satisfactory answers will demonstrate clear understanding of the topics and issues related to the assignment and will be able to explain the reasons in more depth using examples from a real business world. Excellent answers will be able to raise appropriate critical questions
