Topic: Zara Contrast this with just Myer
Task
Details:
After
reading the case, prepare a 2300 – 2500 word report ( executive summary, table
of contents body, conclusions and
recommendations) analysing the issues in the case, and identify
logistics management strategies that enable Zara (page 71 in the text) to become so successful. Contrast this with Dell and Myer
In your report
you need to consider :
· The
Fundamental reasons for success, with a comparison to another successful and an
unsuccessful company?
· How can
Zara maintain its competitive advantage, here the concept of sustainability may
be introduced?
· Are there
similarities between Zara Dells and Myers formula for success and could this be
suitable for other companies and if so explain why, if not explain why?
Research
Requirements: Use
a minimum of 7 academic journal
articles, plus the text supporting your identification of problems and
proposals / recommendations to resolve the questions. It is envisaged a Credit grade would require
up to 15 references with a minimum
of 10 academic journals. A
Distinction would require up to 20
references with a minimum of 15
academic journals.
To be considered relevant,
reference sources should be used correctly to support the discussion, analysis
and recommendations, so take care to carefully link the case elements and
discussion / analysis to correctly referenced logistics concepts and models,
Articles chosen need to be
recent (written since at least 2008) and relevant to both the topic and context
of the assessment task.
Additional non-academic
sources may also be used, however students need to show an understanding of
their validity.
Sources such as Wiki…, scribed.com, docstore.com, etc. are not
considered acceptable sources and should not be used – reliance on such sources
will result in a fail grade.
Presentation:
Report format –2300 – 2500 word Word.doc or Word.docx (word count applies to content only, not title
page, executive summary, table of contents and reference list).
Responses should have a
title page attached reflecting the content and the author, executive summary,
table of contents, introduction,
suitable headings and sub-headings to cover the relevant content and
elements of analysis, conclusion, recommendations, reference list/bibliography,
appendices (if relevant).
Harvard
referencing (Anglia version) is to be
used.
